THIS IS ERNESTO MATOS

Multilingual, Multicultural, Multidisciplinary Creative Director / Copywriter from the Dominican Republic with over 17 years of experience.

And here is some of my work.

Over the last 15 years, I’ve created quite a bit of work. Curated here are pieces that I selected for their creative value, but also for their effectiveness. Indeed, they solved a specific brief and achieved the client’s unique goals, something in which I take pride.

Hope you find them as interesting as I do.

Mobirise

Marques de Riscal

Mobirise

Orange

Mobirise

Hatuey Soda Crackers

Mobirise

Brugal Rum

Mobirise

Palacio del Cine Cinemas + AMEX

Mobirise

Jeep

Mobirise

Referencia Labs

Mobirise

Referencia Labs

Mobirise

Corona Beer

Digital / Integrated

Mobirise

UNICEF

Mobirise

Bon Ice Cream

Mobirise

Presidente Beer

Mobirise

Presidente Beer

Resume

Work Experience

Creative Director

Flowers Communications Group
Chicago, Illinois | 2019 – Present

Currently leading Greenhouse Studio, FCG’s creative team. Tasked with creating, adapting and translating marketing and communications concepts for FCG’s clients.

Creative Director, Digital

Omnicom Media Group 
Dominican Republic | 2017 - 2018

Efficiently led creative design projects across numerous digital platforms and social networks in support of ongoing marketing and merchandizing programs for all OMG media agencies in the Dominican Republic.

Assessed market position and trends, devised advertising strategies, and presented them to senior management.

Formed and sustained high-performance production and design teams, and reviewed key project output to provide signature authority while managing operational, strategic, and administrative functions.

Senior Creative Director

Partners Ogilvy & Mather 
Dominican Republic | 2015 - 2016

Initiated and developed design concepts for several advertising campaigns on behalf of The Coca-Cola Company in conjunction with a cross-functional team of design experts.

Used strong leadership and mentoring skills to direct ongoing creative operations and deliver wide-ranging training as well as development initiatives for junior team members.

Conceived designs and marketing concepts used in high profile campaigns for other accounts.

Senior Creative Director

Capital DBG (HAVAS GROUP)
Dominican Republic | 2011 - 2014

Collaborated with colleagues across the Digital Media Department to develop strategic and creative directions for a range of high-profile brands including Anheuser-Busch/Inbev, Orange, Nissan, and Infiniti.

Supervised communication strategy for the agency’s entire brand portfolio.

Acted as creative reviewer for all junior teams in the agency.

Senior Creative Director

TBWA / Dominicana
Dominican Republic | 2009 – 2011

Creative Director 

Cumbre, Nazca, Saatchi & Saatchi
Dominican Republic | 2001 – 2008

Education

Master of Advertising

Universidad Antonio de Nebrija
Madrid, Spain

Bachelor's of Advertising

Universidad Catolica Santo Domingo
Dominican Republic

Certifications

Google Marketing Essentials Certification

Current as of 2019

Google Analytics 360 Certified Professional

Current as of 2019

Google Certified Search, Display, Mobile, Video & Shopping Professional 

Current as of 2019

© Copyright 2019 Ernesto Matos - All Rights Reserved

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