I’m a creative director who came up across three creative cultures — Santo Domingo, Madrid, and Chicago — through agencies including Saatchi & Saatchi, TBWA, Havas, Ogilvy, and Omnicom, and now leading Greenhouse Studio at Flowers Communications Group.

That path makes for a wide map. Cannes Lions–recognized brand work for global names, and Emmy-nominated civic and public-good campaigns for the likes of the Chicago Park District and Get Covered Illinois. Spirits and soda crackers; blood drives and city films.

What ties it together is a belief that a brief is a promise, not a constraint. I lead teams from the first insight through final production, I’m bilingual and bicultural by instinct rather than by checkbox, and I’m happiest when the most creative idea in the room is also the one that moves the number.