Chicago’s 2024 DNC Bid
Chicago’s 2024 DNC Bid
Chicago’s 2024 DNC Bid
How to show that the city is deeper than deep dish.
How to show that the city is deeper than deep dish.
How to show that the city is deeper than deep dish.
Role
Creative Director
Role
Creative Director
Client
City of Chicago
Client
City of Chicago
Discipline
Civic / Film
Discipline
Civic / Film
Region
Chicago
Region
Chicago
Ref
E001
Ref
E001
The Brief
The Brief
Chicago’s civic stakeholders needed a film that made the case for the city as host of the 2024 Democratic National Convention — proof that Chicago is more than its skyline and its deep dish, told through the character of its neighborhoods.
Chicago’s civic stakeholders needed a film that made the case for the city as host of the 2024 Democratic National Convention — proof that Chicago is more than its skyline and its deep dish, told through the character of its neighborhoods.
The Solution
The Solution
We built the city’s pitch around its people, letting the range and texture of Chicago’s neighborhoods carry the argument. The main film became the primary recruitment tool for the bid.
We built the city’s pitch around its people, letting the range and texture of Chicago’s neighborhoods carry the argument. The main film became the primary recruitment tool for the bid.
Outcome
Outcome
Over 4 million impressions and counting, picked up as footage by national news outlets — part of the successful effort to land the convention in Chicago.
Over 4 million impressions and counting, picked up as footage by national news outlets — part of the successful effort to land the convention in Chicago.
