UNICEF — alguien.do
UNICEF — alguien.do
Helping the youth of the DR understand who they are.
Helping the youth of the DR understand who they are.
Role Creative Director
Role Creative Director
Client UNICEF
Client UNICEF
Discipline Nonprofit / Social impact
Discipline Nonprofit / Social impact
Region Santo Domingo
Region Santo Domingo
Ref E014
Ref E014
The Brief
The Brief
“Alguien” is UNICEF’s platform helping young Dominicans understand and accept who they are — and recognize and resist abuse, online and off.
“Alguien” is UNICEF’s platform helping young Dominicans understand and accept who they are — and recognize and resist abuse, online and off.
The Solution
The Solution
Ahead of the site launch we ran a wave of self-acceptance creative, then a harder-edged wave on abuse and neglect timed to go live with it, plus experiential activations in schools, malls, and cinemas to pull the audience to the site.
Ahead of the site launch we ran a wave of self-acceptance creative, then a harder-edged wave on abuse and neglect timed to go live with it, plus experiential activations in schools, malls, and cinemas to pull the audience to the site.
