Yarney
Yarney
Yarney
Healthcare animation with a softer kind of clarity.
Healthcare animation with a softer kind of clarity.
Healthcare animation with a softer kind of clarity.
Role
Creative Director
Role
Creative Director
Client
Illinois Dept. of Insurance
Client
Illinois Dept. of Insurance
Discipline
Healthcare / Integrated
Discipline
Healthcare / Integrated
Region
Chicago
Region
Chicago
Ref
E002
Ref
E002
The Brief
The Brief
A healthcare communications project built to make coverage feel easier to understand, warmer to approach, and more memorable in the moments people need it.
A healthcare communications project built to make coverage feel easier to understand, warmer to approach, and more memorable in the moments people need it.
The Solution
The Solution
We made the GCI site the hub and built bilingual creative aimed squarely at communities of color, the LGBTQ community, and young adults — designed to move people from “what is this?” to enrolled.
We made the GCI site the hub and built bilingual creative aimed squarely at communities of color, the LGBTQ community, and young adults — designed to move people from “what is this?” to enrolled.
Outcome
Outcome
Over 4 million impressions and counting, picked up as footage by national news outlets — part of the successful effort to land the convention in Chicago.
Over 4 million impressions and counting, picked up as footage by national news outlets — part of the successful effort to land the convention in Chicago.
