Presidente — Radio Presidente
Presidente — Radio Presidente
Because Dominicans even dance to the ads.
Because Dominicans even dance to the ads.
Role Creative Director
Role Creative Director
Client Cerveza Presidente
Client Cerveza Presidente
Discipline Beverage / Digital
Discipline Beverage / Digital
Region Santo Domingo
Region Santo Domingo
Ref E017
Ref E017
The Brief
The Brief
Keep Presidente’s fans engaged between the brand’s big festival moments.
Keep Presidente’s fans engaged between the brand’s big festival moments.
The Solution
The Solution
Radio Presidente — a streaming-station-meets-promo-app where fans played their favorite artists and genres while winning concert tickets, merch, apparel, and beer.
Radio Presidente — a streaming-station-meets-promo-app where fans played their favorite artists and genres while winning concert tickets, merch, apparel, and beer.
Outcome
Outcome
Social engagement up 65% and followers up 20% over the run.
Social engagement up 65% and followers up 20% over the run.
