Hatuey Soda Crackers
Hatuey Soda Crackers
Adding flavor and playfulness to a soda cracker.
Adding flavor and playfulness to a soda cracker.
Role Creative Director
Role Creative Director
Client Hatuey
Client Hatuey
Discipline Food / Campaign
Discipline Food / Campaign
Region Santo Domingo
Region Santo Domingo
Ref E007
Ref E007
The Brief
The Brief
In the Dominican Republic, Hatuey soda crackers were typecast as food for the sick or the dieting. We had to make them feel like a possibility, not a punishment.
In the Dominican Republic, Hatuey soda crackers were typecast as food for the sick or the dieting. We had to make them feel like a possibility, not a punishment.
The Solution
The Solution
We showed the countless things you could build on a Hatuey base, backed by in-store actions and cross-product offers — proving the claim that Hatuey “tastes like your imagination.”
We showed the countless things you could build on a Hatuey base, backed by in-store actions and cross-product offers — proving the claim that Hatuey “tastes like your imagination.”
