Brugal Rum
Brugal Rum
Linking the brand to the game.
Linking the brand to the game.
Role Creative Director
Role Creative Director
Client Brugal
Client Brugal
Discipline Spirits / Campaign
Discipline Spirits / Campaign
Region Santo Domingo
Region Santo Domingo
Ref E008
Ref E008
The Brief
The Brief
A run of ads tying Brugal rum to the sport seasons that matter most to its drinkers.
A run of ads tying Brugal rum to the sport seasons that matter most to its drinkers.
The Solution
The Solution
We turned Brugal’s signature “fish net” bottle sleeve into the idea itself, restyling it for each sport so the brand belonged to the game being played.
We turned Brugal’s signature “fish net” bottle sleeve into the idea itself, restyling it for each sport so the brand belonged to the game being played.
