Corona Beer
Corona Beer
Taking over happy hours.
Taking over happy hours.
Role Creative Director
Role Creative Director
Client Corona
Client Corona
Discipline Beverage / Experiential
Discipline Beverage / Experiential
Region Santo Domingo
Region Santo Domingo
Ref E013
Ref E013
The Brief
The Brief
Make Corona matter during happy hour — territory usually owned by cocktails and harder drinks.
Make Corona matter during happy hour — territory usually owned by cocktails and harder drinks.
The Solution
The Solution
We took the brand into bars with happy-hour activations and a billboard run that reframed Corona as the after-work exhale: find your beach.
We took the brand into bars with happy-hour activations and a billboard run that reframed Corona as the after-work exhale: find your beach.
