Jeep
Jeep
Take the longest route.
Take the longest route.
Role Creative Director
Role Creative Director
Client Jeep
Client Jeep
Discipline Automotive / Print
Discipline Automotive / Print
Region Santo Domingo
Region Santo Domingo
Ref E010
Ref E010
The Brief
The Brief
A print piece to reassert Jeep as the vehicle built for adventure, not errands.
A print piece to reassert Jeep as the vehicle built for adventure, not errands.
The Solution
The Solution
One line did the work: take the longest route. The detour stops being a wrong turn and becomes the whole reason you own the thing.
One line did the work: take the longest route. The detour stops being a wrong turn and becomes the whole reason you own the thing.
