Gallery

Chicago's 2024 DNC Bid

How to show that the city is deeper than deep dish

Chicago’s political stakeholders were in need of a compelling advertisement that positioned Chicago as the ideal destination to host the 2024 Democratic National Convention. We were called to showcase the diversity and uniqueness of all of Chicago’s neighborhoods, while highlighting all of the exciting tourist attractions that Chicago has to offer.

Our Solution:

We were thrilled to take on the challenge of creating a campaign that captured the essence of Chicago and its people. Our efforts paid off, as our campaign successfully showcased Chicago as a world-class destination. We take pride in having played a part in the successful bid to bring the Democratic National Convention to the city in 2024. The main video piece served as the primary recruitment tool for the Chicago DNC. With over 4 million impressions and counting, our campaign has not only reached a wide audience but has also been used as footage by national news outlets, further amplifying its reach and impact. We are honored to have contributed to the success of this monumental event and the promotion of Chicago as a premier destination.

Get Covered Illinois

Your Health Coverage Starts Here

When the Illinois Department of Insurance, the state entity that manages GCI, needed an integrated communications campaign, we were the ones they called. We knew that we had to achieve some serious objectives with this campaign.

Our first goal was to generate awareness about the ACA. We also had to provide healthcare marketplace education while increasing enrollment in ACA Health Insurance Marketplace plans.

Our Solution:

We utilized the GCI website as a central hub to provide essential tools and information, targeting communities of color, specifically African American and Latino residents, the LGBTQ community, and young adults. Despite the challenges, we confidently tackled the project and achieved impressive results.

Chicago Park District

Neighborhood Love

The Chicago Park District tasked us with creating a series of video essays on different neighborhoods and their parks.

Our Solution:

We wrote several spoken word style poems to showcase the uniqueness of each neighborhood. These poems were recorded and narrated by residents of these neighborhoods, lending an extra layer of authenticity to the essays.

Federal Home Loan Bank Of Chicago

Inclusion Starts Home

Our team was tasked with assembling photo and video content to visually tell the story of the FHLBC’s cultural explorations. The objective was to create a compelling and thought-provoking campaign that would be shared at internal talk-back sessions featuring employees reflecting on and sharing their lessons learned from the experience. We approached the project with care and creativity, and the end result was a visually stunning and emotionally resonant presentation that truly captured the essence of these explorations.

Our Solution:

In summary, the Bank's Year of Transformation resulted in the addition of 111 diverse vendors and a high level of employee engagement in D&I activities. Their strategic integration of D&I messaging across various channels further reinforced their commitment to diversity and positioned them as leaders in the industry. These accomplishments showcase the both the success of our campaign and the Bank's dedication to fostering inclusion and social change.

Marqués de Riscal Wines

Turning an old wine into an avant garde experience

Marques de Riscal Wines had a perception problem: it looked old and expensive. And on the burgeoning market of Dominican wine drinkers, that made the brand unappealing, especially when compared with some of the tastefully designed labels of some entry level wines.

Our Solution:

After researching both the history of the winery and the realities of the market, we decided to associate the brand with its motherland: Spain, a land that is both very traditional and very modern. Spain: home to great modern designers and architects and, at the same time, to the oldest restaurant and some of the oldest cave paintings in the world.

We created Marques de Riscal ads that bottled Spanish modernity. In addition, the brand hosted a series of art and design events that helped solidify its new slogan: “Like Spain, traditionally avant garde”

Orange TeleCom

Reinforcing brand loyalty on a small budget

Our Client, Orange Telecom, came to us with a problem: Internal polls showed that the administrative employees didn't feel like they were part of the company, and it was affecting their performance. They wanted to launch an internal campaign to boost brand loyalty, but they didn't have a budget allocated to this.

Our Solution:

We decided to expand what was originally planned just for the Administrative branch and go bigger. We interviewed employees from every single department in the company during small breaks created by their supervisors. With the employees’ input, we explained in simple words and actions what their position was and we conveyed their passion for what they do. Then we had photoshoots and proceeded to make drawings to complete the idea.

Not only this was a resounding success, it is now used as a best practice for internal communications for Orange worldwide.

Hatuey Soda Crackers

Adding flavor and playfulness to a soda cracker.

We were tasked with creating a campaign that demonstrated the possibilities of Hatuey Soda Cracker, a type of food traditionally associated with "those that either are on a diet or sick" in the Dominican Republic.

Our Solution:

We created a series of ads showing some of the countless combinations that you could make using Hatuey as a base. To reinforce the message, a series of in-store promotional actions and cross-product offers was activated. Thus we made and proved our claim that Hatuey “tastes like your imagination.”

Brugal Rum

The client tasked us with making a series of ads promoting Brugal during several sport seasons.

Our Solution:

Using Brugal's iconic "fish net" bottle cover, we created a series of pieces that linked the brand to the sport that was being promoted.

AMEX + Palacio del Cine Cinemas

More for bang for your boom

The clients wanted to attract more Amex cardholders to the Palacio del Cine Cinema chain. In order to do that, they decided to offer a 20% discount on tickets and purchases from the concession stand for Amex Holders, which they needed to advertise efficiently.

Our Solution:

We created a series of ads that used specific movie genres to offer 20% more “Boom,” “Wow,” “No!,” etc. with the use of the Amex card.

Jeep

We created this piece encouraging people to "take the longest route" to reinforce Jeep's position as an adventure vehicle.

Referencia Labs

The client wanted to follow up on Referencia's previous campaign, whose slogan was "results are more than just numbers."

Our Solution:

We expanded on that idea, creating a series of ads that showed what lab results really mean to people: hope, control, planning for the future, and the chance to make changes in order to get a better quality of life.

Referencia Labs

We played on the double meaning of the phrase "being your type" to create these ads and promote blood donation in the Dominican Republic.

The headline reads: "if they're your type, you can save their life"

Corona Beer

Taking over Happy Hours.

Our client wanted to make Corona Beer relevant during happy hours, which are usually dominated by harder drinks in the form of cocktails.

Our Solution:

With the client, we devised a series of activities and promotions during happy hour in different bars around the city. We also created a series of billboards to hammer the idea that Corona is a relaxing after-work beer with the slogan: "find your beach".

UNICEF's alguien.do

Helping the youth of the Dominican Republic understand who they are.

Alguien (Spanish for someone/somebody) is UNICEF's campaign to help the youth of the Dominican Republic understand and accept themselves while learning how to protect themselves from predators and from any form of abuse both on and offline.

Prior to the launch of the website, we designed a campaign with examples of self-acceptance and a follow up dealing with abuse and neglect that coincided with the launch.

In addition, we had a series of experiential marketing actions in schools, malls, and cinemas to spread the message and get the target audience to visit the website.

Bon Ice Cream

Ice Cream and you: The sweetest match

We created a Tinder profile for Helados Bon, the most popular ice cream brand in the Dominican Republic. If you swiped right and presented a screenshot of your match in any Bon store, you would get a free ice cream.

During this promotion, over 500 hundred people swiped right and brand engagement on other social media went up 200%.

Presidente Beer

The karaoke Fridge:

An integrated campaign.

In order to participate users first had to register their social media accounts.

Users had to sing in order to unlock the fridge and win VIP tickets for the Presidente Music Festival, live performances by local artists, free beer, and promotional products.

Presidente Beer

Because Dominicans even dance to the ads

Radio Presidente:

An online Streaming station / Promo app hybrid that allowed users to listen to their favorite artists and genres while also giving them a chance to win concert tickets, merchandise, apparel and free beer.

During this action’s lifetime, brand engagement on social media went up 65% and followers 20%.